Testimonials are word-of-mouth advertising that reaches potential customers who visit your website. Google Reviews are good, but the most powerful testimonial is like a referral.
A testimonial written by a long-time customer is a business multiplier if it speaks to consistency of effort, quality customer service, and a wide range of good products.
An authentic testimonial talks about an outstanding customer experience time after time.
A one-of-a-kind testimonial written by a first-time customer who “stumbled” on your business and was blown away by your customer experience can be powerful and have great value. You took the time to help him solve a problem, explaining the pros and cons of different options.
His testimonial could begin with, “I don’t usually write testimonials, but this experience was exceptional, and I just had to let others know about this business.”
Conversational writing is more effective for testimonials. There are 2 additional reasons why a good testimonial resonates with others and (thus) produces more word-of-mouth advertising:
- It sounds authentic
- It is compelling
You train your customer service staff in the art of dealing with the public. They get it. They smile easily and have good eye contact. They are respectful of the customer. They genuinely like people and have a good command of your products or services.
Think of a testimonial as a referral which is stronger than a Review. Do you have powerful testimonials on your website?
See what Latham Wade can do for you!
Jonathan
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