A business owner in a Main Street Community asked me what we do.
I told him we can help him position his business for greater success. Then I asked him, “What is the one thing you would do with your business if you could?”
He said his business survived the pandemic and is doing OK, but could do better. He said he needs to attract more new shoppers and increase online sales.
I asked him if his market has changed. He said his store traffic is a little better now than it was before the pandemic, but online sales have dropped considerably. His town’s Main Street shopping district has several new stores and a few more eateries, thus downtown foot traffic is better than before the pandemic.
His gift shop is well-niched, too, so he questions whether his sales growth is what it should be.
I suggested we do a fresh market analysis of gift shops within 20 miles while he generates POS data for in-store purchases and a summary of online sales before, during, and after the pandemic.
We’ll meet again in two weeks, enough time for us to complete the market analysis and for him to generate the requested data. In the interim, we’ll also assess website and social media analytics, and look at how he communicates with existing and potential customers.
Next, we’ll measure the store’s brand strength and reach, and identify his customer demographics. Then we’ll craft a Forward Strategy with a Road Map and timeline for his next step.
See what Latham Wade can do for you!
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