Resources
Blog
Tell a story. Keep it simple. Connect the paragraphs. Use staccato for emphasis when appropriate. Blog
regularly to inform and educate clients and prospects about your products and services, manufacturers,
and differentiators. It’s serious stuff, but have fun with it.
Newsletters
Offering a newsletter sign-up only works if you produce an interesting newsletter as promised. Your
newsletter can be weekly, monthly, or quarterly, depending on your business and needs. Adding design
elements increases the likelihood customers and prospects will read and enjoy your newsletter.
White Papers
Think of a White Paper as an expanded blog with lots of good information and attractive design
elements. White Papers are especially effective at getting attention (and recognition) as an expert in
your business and market. A White Paper can be a serious differentiator, prestige-builder, and
relationship enhancer.