Has it been awhile since you’ve used social media?
There are more options than ever, but before you begin let’s talk about a Road Map that will get you where you want to go.
Social media done right can be a serious customer relationship builder. It’s a business multiplier if your posts are interesting, inform, and educate about your business. Funny works, too, as everyone likes a good laugh.
It builds traffic to your website, too, as more people find you online. This sets-up additional growth strategies, including a new branding campaign, an email marketing campaign, and joint venture marketing.
What are your goals? Are they brand-driven (build brand recognition), more specific, or both?
Pick a theme and the desired length of the campaign. Build-out your theme using your market differentiators. Create a narrative for each market differentiator.
Create organic content. Original. Authentic. Again, inform and educate about your business. Why are you different or unique? Don’t be afraid to show your personal side, too.
Post a minimum of 3x’s a week. Use power verbs and short sentences. Have some fun with this. Humor works. Vary the posts by subject. Keep score of new followers. Build an audience. You have a family of clients and are building a culture.
One goals is to convert more prospects to loyal customers. A second primary goal is to build-out a following which almost always grows sales and the bottom line. More specific goals could be to build takeout or delivery if you are a restaurant; or build in-store or online shopping.
Plan a week at a time. Three or four organic quality posts are superior to daily posts for the sake of posting.
We do this for clients.
See what Latham Wade can do for you!
Jonathan
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