Your Main Street business is one of the Great American stories. Stories make life interesting, give people hope, teach lessons, and in business make a connection on an emotional level that inherently strengthens customer loyalty.
What else can you do to convert more prospects to loyal customers?
- Build geo-mapping of your customers
- Ask for their zip code and use available software in the POS system to store this
- Track individual customer visits and spending by zip code
- Use this as a basis for your advertising, marketing, and media plan
- Make available printed Gift Cards to in-store customers
- You have a Great American story – provide a printed handout of your story
- Have an email sign-up for a monthly newsletter, Special Events, new product arrivals, and close-outs
- Feature new products with printed media for impulse sales and handouts to customers
- Launch an Anniversary campaign, a campaign to promote a new product or service, a campaign to launch a Special promotion, or as a thank you
- Pick a theme, set the term and goals, and build it out
- Power-partner with like-minded stores in your community and beyond
- Which kind of stores are a good fit?
- Partner with a popular eatery, a sweet treats store, or a store that gets a lot of traffic
- Don’t be afraid to think outside of the box – is there a nearby town that also has a vibrant Main Street community?
- Think of different ways to thank your customers for their loyalty
- Celebrate being a Main Street business – find different ways to promote the community you represent
See what Latham Wade can do for you!!
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