The goal always is to nourish existing relationships to strengthen customer loyalty and leverage the power of these relationships to gain new customers.
Effective digital content marketing and social media marketing generate interest, drive more repeat and new sales (customer spend), and also strengthen customer relationships.
Defining your goals determines how you seek greater sales and new growth for your business. Is an immediate goal to increase the average spend of existing customers, increase the frequency of existing customer spend, target a new demographic, or a combination of these strategies?
Should the digital marketing program include regular or occasional emails to existing customers and prospects consistent with your ideal customer profile?
How should your social media marketing program align with your digital marketing program?
Remember, the most effective social media programs post quality fresh content regularly that informs, educates, and amuses an audience. Showing a personal side with humor is contagious and generates more likes and followers which translates to more new customers.
Entrepreneurs keep score. They know their customers’ buying habits and patterns. This typically includes gathering data that confirms …
- Which customers take advantage of digital marketing and social media one-time offers
- What the promotional offers were, including post, time, and date
- Whether the offer was online or in-store
- Which product (or products) the customer purchased
- The dollar value of each customer’s one-time spends
- The customer spend history for digital marketing and social media promotions
Again, keeping score is a must to thrive in today’s marketplace. Contact us if you have an interest in getting more results from your digital marketing program and social media strategy.
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