Getting found by potential customers is a function of SEO optimization. Google rewards websites that use keyword-rich search terms and post fresh organic content that is interesting and useful regularly.
That’s the only thing that has not changed with Google optimization.
Is your Google page current?
Do you regularly update the page to include announcements, news releases, special promotions, campaigns, or charitable causes you sponsor?
A Google authority website has a striking design, uses quality pictures, has compelling content, anticipates and answers visitor or user questions, uses optimum internal linkage for streamlined navigation, and utilizes state-of-the-art coding.
That is the Gold Standard.
When is a separate Landing page a good idea?
A Landing page could be used to launch a major new product line or service, in recognition of being awarded Best in Class by consumers, or something your business does routinely that stands out,
The Landing page should have your logo and primary colors, organic content, and appropriate link to your website. A Landing page is like a White Paper – it is used as a prestige booster and business multiplier.
Can you change the content of the Landing page? Sure, change the Landing page content when your needs change, when your business makes a change, grows, or when you are recognized by your community, county, or state for providing excellence.
Can you change the design or layout? Yes, change it as needed. If you replace your website, make sure the Landing page’s design and colors are compatible with the new website.
Adding a separate Landing page will earn you a better page ranking for the primary site as well.
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