Frequently Asked Questions
1) How can I take advantage of the new economy?
We’ll complete a fresh review of your business and a market analysis, enabling us to create different strategies to generate more growth and profitability. This will identify differentiators to help you grow new customers while continuing to nurture existing customer relationships.
In addition, we will create a plan to strengthen your business brand and extend its reach.
2) We need to expand our market reach – how can you help?
This could involve targeting a new demographic or launching a new branding and marketing campaign. A fresh marketing analysis will provide several potential themes for a new branding campaign.
This is effective whether you want to introduce a new product or service, celebrate an anniversary, or simply want to reinforce your brand in its market.
3) Do you specialize in a particular business niche, industry, or type of business?
We provide a Strategic Advisory to privately-held businesses. These include Main Street businesses, health care and medical companies, professionals, contractors, and B2B firms.
4) Can you provide traditional advertising as well as digital business-building strategies?
Digital marketing is becoming the preferred choice, yet traditional still works well for many business owners. We do both since each can be vital to success. Each business owner has different needs, thus we’ll look at both as a potential solution.
5) Do you create new organic content for social media marketing?
Yes. We’ll assess your social media narrative, presence, process, and effectiveness.
Inform, educate, and entertain are still the three absolutes of a successful social media program, thus we’ll create a new organic plan that hits all three absolutes with your voice.
Each plan will include a campaign, a Road Map for implementation, a timeline, and scoring metrics.
6) What about web-based marketing?
We’ll customize a web-based email marketing campaign based on your needs and goals. This will include compelling new original content to existing customers and prospects.
Content marketing can be a serious revenue-generator and market differentiator.
7) Do you offer new logo designs and build new websites?
Yes. Many business owners replace or upgrade their websites every 3 to 5 years. This can include incorporating new products or services, changing the logo and/or using new design elements, providing new testimonials, enhancing the narrative, or building a new website.
8) Do I still need SEO if my business has good Google local reviews?
Google groups local businesses by keyword search term based on Google reviews. Organic SEO will ensure your business is highly ranked on the first page by keyword search term instead of being one of many businesses in a local list for products or services.
We provide on-page and off-page optimization, and create new organic content for blogs, social media, and White Papers that strengthen page ranking.
9) Do you offer short-term Agreements?
Yes, we can provide monthly, short term, or longer-term Agreements to meet your individual needs.
10) What does positioning a business for the next step mean?
A next step could be securing increased growth across-the-board, launching a growth initiative for specific products or services, the addition of new products or services, taking-on a partner, making a major market move, or preparing for a favorable sale.
Each of these requires a unique strategy. The new economy may be with us for several years, thus we have to remain nimble as business owners and entrepreneurs.
We can also provide a valuation if you want to position your business for an eventual sale. We’ll look at your immediate market and industry, and create a plan that positions your business favorably for a sale to a recruited buyer.