Power partnering is built on the principle that like-minded business owners can create a force-multiplier when they partner for a specific purpose.
The power partnering relationship often works best when the business owners have different products and customers, but share the same business philosophy, goals, and market.
Their business philosophy is key because it ensures a good working relationship built on mutual trust. They have a cordial relationship and have openly talked about how they market their businesses. Also, their personalities are compatible.
Each business owner earns the trust of customers by providing excellent customer service and uncommon value.
Active listening enables customers to have their questions answered and a good exchange. Customers often become friends.
Each owner has trained his staff to do the little things that ensure customer satisfaction. It’s always the little things that matter.
Each owner uses the website to post authentic Testimonials and frequent organic content. Each has an active social media presence and posts content that informs, educates, and entertains his audience.
Are the business owners’ long-time members of a Main Street business community where the town holds special events for shoppers?
This is an ideal way to power partner because all store owners benefit from community shopping events, but some more than others.
Does a power partnering relationship work when the businesses are in a different but nearby town? It can, but how you partner will determine your success.
Chances are you already have a potential power partner if you are active on social media, post only authentic Testimonials that can make an emotional connection with potential customers, are creative, and are friendly with other business owners.
Latham Wade sets up power partnering for our clients. We are serial entrepreneurs and business owners.
See what Latham Wade can do for you!!
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