One constant rings true about market share. Those that serve their customers well are rewarded with more market share than those who do not make it a focus.
Customer relationships are the backbone of every successful business. Each business is unique, but there are common factors.
Here are 10 ways to build out a store that has an online portal:
- Do a review of your customer service, starting with how you greet customers, whether you thank them for their business, and whether you get feedback from them
- Build a culture of friendliness, knowledge, and service
- Do a fresh market survey of the competition by keyword page ranking
- Verify your market differentiators. Use keyword-rich content to differentiate your business. Make sure you have a way to communicate with customers on the website.
- Post fresh quality content on the website each week. This can be News, a Thought for the Week, or a blog. Inform. Educate. Entertain.
- Choose social media appropriate to your business. Inform. Educate. Entertain. Post frequently. Drive people to your website for new product arrivals and Special Values.
- Use Google analytics to keep score on website traffic, best sellers, new product sales, and which pages get viewed the most. Adjust as needed.
- How do you stay in touch with your customers? Newsletters, A Look at the Month Ahead, Special Values, An Insiders Club. Build a culture. Keep it simple but be consistent.
- Research new products and comment on them on your blog and social media
- Ask for referrals and testimonials. Use the power of word-of-mouth advertising.
We do this.
See what Latham Wade can do for you!
Jonathan
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