The why
- Customer relationship builder
- Growth strategy
- Business multiplier
- Build website traffic
- Sets up additional growth strategies
An ideal social media campaign
- Engage customers and potential customers
- Inform, educate, entertain
- Build an audience
- Frequent quality organic posts
- Keep score of new followers
- Email outreach
- Adjust as needed
Qualifiers
- Analyze past social media posts
- Part of a campaign or free form?
- Determine your market differentiators
- Has your market changed? Has the industry changed?
- Use the data to define your campaign
- Has the customer frequency and spend changed?
- Trending?
- Which one has the most potential for immediate growth?
Social media experience
- Last campaign goals, theme, and narrative?
- Menu changes?
- Special value or promotion?
- Post frequency?
- Season of the year? Duration? Data?
- Takeaways?
Setting goals
- Fresh market analysis
- Takeaways from past social media campaigns
- Brand-driven goals
- Specific goals
- A multi-layered social media campaign
Design a social media campaign
- Pick a theme and the length of the campaign
- Build out the theme using market differentiators
- Create a narrative for each differentiator
- Create organic content for each narrative
- Use power verbs, short sentences, pictures
- You could brand each day
- Post organic content
- Pick frequency
- Vary the posts by subject
- Re-post a humorous post – funny works
- Quality, preparation, consistency, menu variety, Specials, value, customer service
- Keep score of new followers – email outreach
A family of clients and a culture
- Build a family of clients
- Grow more likes, follows, and re-posts
- Grow more testimonials and Google reviews
- Build a culture
Other
- Do you use database geo-mapping for a follow -up marketing campaign?
- Link the social media campaign to other growth strategies
See what Latham Wade can do for you!
Jonathan
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