Last year is in the can and the New Year holds promise. Attitude is a driver of consumer spending, and many expect the economy to takeoff like a rocket.
How can you take advantage of this for your business?
We start with a review of your business. This includes how you communicate with your customers, how frequently you do this, how you convert prospects to loyal customers, which demographics you serve, whether you seek a new demographic, what your key market differentiators are, and your unique market.
A deeper dive usually provides insights that lead to actionable intel.
We believe in relationship selling. Consumers choose to buy from the same businesses because of value which we define as quality, a fair price, and excellent friendly customer service. In short, it is your value proposition that drives business.
How do we get there?
We nurture that relationship with effective customer relationship management strategies and different types of communication.
Social media builds a culture of community. Inform, educate, and entertain. Funny works. Build a campaign. Vary content. Make it interesting. Be authentic. Post frequently.
Email content marketing works. 59% of consumers bought a product after receiving information in an email about it. Build an email list with the promise you will only send one email a month with timely information.
Ask for the zip code of every customer. Build a customer map by zip code and tailor your marketing efforts to increase penetration by zip code and reach more potential new customers. This will confirm brand strength and reach. Your POS system should have this function.
Newsletters work if they have interesting and useful content. Stories about your business can make an emotional connection with customers that produces the strongest type of customer loyalty. This is the goal of every story-telling campaign.
Ask for referrals and testimonials. Post authentic testimonials on the website. What about Google Reviews and the other Review players?
Keep your Google page up to date with fresh information. Contact any negative reviews to find out what happened. A high Google rating is good, but remember, an authentic testimonial posted on your website is more powerful.
Is it time to do a campaign? What should your theme be? Celebrate an Anniversary, a product launch, or a new message. Pick the theme, build it out, and let it run. Have fun with this.
Keep the website fresh with frequent quality announcements or posts. Google rewards websites that post interesting and useful content with a higher page ranking by keyword.
There are several ways to reach more potential customers and then convert them to loyal customers who are the backbone of every successful business.
What about advertising or print media? Stay tuned for our take on different kinds of advertising and traditional print media.
We are problem-solvers, conceptualizers, and serial entrepreneurs. We have a growth plan that meets your needs and fits any budget.
See what Latham Wade can do for you!
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