An effective social media campaign reinforces and strengthens customer relationships. It also is a powerful marketing tool, growth strategy, and business multiplier.
What should a social media campaign do?
Engage your customers. Inform. Educate. Entertain. Post frequently to build your audience. Keep score of new followers, reposts, and comments. Adjust as needed. Grow sales strategically.
Road Map Qualifiers
- Past social media is relevant. Which content worked? What did not work? Why? Do you have data on this that tracked new follows and was tied to customer spend?
- Was you social media part of a campaign or free form?
- What do you consider to be your key market differentiators? Quality? Consistency? Variety of the menu? Each menu item? Value? Customer service? Other?
- Has your market changed in the past 6 to 8 months? Has the industry changed?
- Has your average customer frequency and spend changed in dine-in, takeout, and delivery? Has you demographic changed?
- How is each trending now? Which one has the most potential for an immediate increase in sale?
This is the lead-in for a new social media campaign. We’ll take a look tomorrow at relevant takeaways from previous social media campaigns.
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Jonathan
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