Business owners look for ways to improve their products or services to ensure customer satisfaction and loyalty.
Next they look at different ways to differentiate their products or services from the competition. This should be a benefits and value transaction, but sometimes real deliverables can get lost in how we frame our businesses.
Small business still does it the old-fashioned way even though the new tools are cutting-edge. Yesterday’s benefits are today’s deliverables. The specifics of a product or service used to be called features, now they are elements, components, or even factors.
Today’s small businesses face new challenges. The Internet has changed how we ‘do business’, how potential customers find us, and how we choose to communicate with customers, clients, and prospects. New disruptors are in most sectors of the economy, but what we do and how we do it still matters.
Quality, customer service, and value are still the winning differentiators.
Jonathan Gehris