Smart phones have changed how all of us obtain information from the Internet. The experts tell us that over 60% of all Internet searches now are either via Smart phone or tablet. Also, mobile-friendly websites generate more repeat visits and greater overall traffic.
It’s an given that more website traffic produces more prospects and new customers. The WordPress mobile app right-sizes content on each page for handheld devices, plus it gives you control of each page to change content at will.
We’ll even refresh existing content and add new content as part of an upgrade to make your website mobile-compatible.
How can you expand your reach quickly and easily to reach more potential customers?
Local Search Engine Optimization (SEO) will produce more quality website traffic, new prospects, and new customers. And, it only takes us a few months to accomplish this in most cases. It’s all good.
We start with a complimentary SEO analysis to determine where your website ranks on Google by existing keyword search term. We look at the competition and other keyword terms by traffic volume, and then create a custom plan for you.
Database mining applies Business intelligence (BI) to uncover new opportunities to leverage existing relationships. This grows sales, and produces more testimonials and referrals. We do this routinely for clients.
How else can you strengthen your brand’s acceptance and reach?
We use the new social media as well as old-fashioned targeted marketing. Both work.
The quickest and easiest way to get Google’s attention is to blog frequently. These should be short subjects, not essays. Brief is better. Think useful and interesting, and write conversationally. We do this for clients as well.
What about Facebook, Twitter, Instagram and Pinterest?
Each one is different, but all are effective at connecting with clients and prospects. Facebook often serves as a parallel or stand-alone website. Standalone use works, but tag-teaming with your website is even more effective in winning a more favorable page ranking by Google. Think turbocharger.
Twitter and Instagram wok well depending on your business. Pinterest commands a following, too, but also is more effective for certain kinds of businesses.
Show your ‘social side’ to inform, educate, and amuse. It’s a powerful business-generator. How well you do this also can be a differentiator and prestige-builder. We help clients reach (and grow) their target audiences.
Power-partnering with another business for a special event or to make available a special value is always smart business, too. This often means matching products or services with sales capability. We structure Joint Ventures that deliver a win-win.
You know business. You get it. You’re on Main Street.
Jonathan Gehris